My Second Free Book Ad with The Fussy Librarian: What I’ve Learned

My first ad with the Fussy Librarian was Sunday, June 21, 2020 (Father’s Day). I had a staggering 2,722 free downloads that day. I was also heavily advertising on my own, so the data isn’t entirely black and white.

Today, Saturday, July 25, 2020 I chose to advertise with my favorite librarian once again. It was a much slower start and when I woke up, there were only 260 downloads, compaired to 1300 I woke up to during the first ad. When I saw that, I readjusted my expectations for the day.

Over this past month I have lost the intense drive that I originally had. My book has taken a backseat to the other things I have going on in my life. My husband is working more, my preschool age kids are busy and I’m dipping my toe into the homeschool game. I’m busy and Dahlia has felt the impact.

Why Did I Choose The Fussy Librarian For Round Two?

Why Don’t I Like The Others?

The format. That’s the easiest explanation.

The Fussy Librarian has the perfect format. Every book on their list is free, aside from a couple listed at the bottom as “Bargain Books.” I never purchase those, and I’ve read reviews from author’s who have listed their books as “Bargain Books,” and their experiences have been terrible. Just don’t do it. We’re talking 2 sold over the course of the entire day. Not worth the money, in my opinion.

The other pages are a mish-mash of paid and free books. Sometimes, it seems all the books are ones you need to pay for. Not why I’m here. In the month I’ve been receiving emails, I’ve only paid for one and it was only because it was hella interesting and I had a digital credit on Amazon (hence it was free for me).

So my point is, I very infrequently download the books from these emails. Some mornings I don’t even open them. But I always open The Fussy Librarian, and most days I download at least one of the books. So of course I chose that platform for my next ad.

Plus they were running a sale! So it was an obvious choice for me

If you’re interested in researching further, I found an amazing blog post with additional advertising resources. Several seem to be fairly expensive, though I’m sure they are worth it for the exposure. You can find that post here.

3,000 People Downloaded My Book in June For Free:
What Do I Have To Show For It?

Prior to that venture, I had no pages read on Amazon Unlimited. After advertising, I’ve had an impressive amount of pages read. On Amazon Unlimited, the author gets paid per page that is read.

The reviews have poured in! I had no rating on Goodreads and very few on Amazon. Now I have an avg rating of 4.26 on Goodreads, with 35 ratings and an avg rating of 4.8 on Amazon, with 31 reviews. For a no name author with a no name book, it’s incredibly exciting 🙂

I Did Something Different This Time

The first time I advertised Dahlia, I put it on the ad as a “Cozy Mystery.” I was unsure of my genre and that seemed as good as any. Naive. A cozy mystery is a very descriptive genre and many people were disappointed that my book didn’t always hit those points (and it reflected in several reviews). On the flipside, some readers thought it was a refreshing change of pace. People are so funny sometimes.

Cozy mysteries, also referred to as “cozies”, are a subgenre of crime fiction in which sex
and violence occur off stage, the detective is an amateur sleuth, and the crime and detection take place in a small, socially intimate community. Cozies thus stand in contrast to hardboiled fiction, which features violence and sexuality more explicitly and centrally to the plot.
-Wikipedia

This second time, I listed the book as, “Literary Fiction.” I didn’t know that this genre existed, and after reading a few books I’d consider literary fiction, I’m not sure it’s one of my favorite genres. It’s basically a fictional story that is not an obvious mystery, thriller, romance, etc. I believe Dahlia falls somewhere on the spectrum of literary fiction and mystery, despite some objections. I’m certain this change in distinction will have some baring on the success of my second ad attempt.

Literary fiction, is a category of fiction that explores any facet of the human condition, and may involve social commentary. Generally speaking, literary fiction is regarded as having more literary merit than genre fiction, especially the most commercially-oriented type of genre fiction.
-Wikipedia

So How Did My Second Listing Go?

It was successful! Dahlia’s Ridge managed to snag 1,284 downloads! And while that’s less than half the downloads I had the first time, I’m still happy about it. That’s 1,200 people that didn’t download my book the first time, but did this time. That’s 1,200 new opportunities for reviews and feedback. That’s 1,200 more chances for my book to be seen with fresh eyes.

I’m counting it as a success.

As far as the Fussy Librarian goes, I think this will be her and Dahlia’s final rendezvous. I’ll keep her in mind when I publish my next book! Hopefullly between homeschooling my kids and living my hectic life, I have time to make Henry’s Glen come alive.

Until next time,
Best wishes & Happy writing!
❤

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